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▷ Dreame

▷ Action Cola

Achieving 1st Place in Brand Rating Share. Campaign 2025

Dreamе Brand Launch in Direct Advertising. In January Dreamе achieved the largest share of voice in direct advertising within the vacuum cleaner and robot vacuum cleaner category. The brand captured nearly 1/3 of all media ratings, firmly establishing itself as a leading player in the market.

Source: Media Scope. TV Index Russia, 22.01.2025 – 31.01.2025, TA: All 25-54

Successful Launch of a New Brand to the Market Through an Integrated Advertising Campaign

Raduga Bottlers is one of the leading producers of carbonated beverages and bottled water in the Volga Federal District.

Integrated Advertising Campaign in the Volga Federal District across TV, Outdoor, and Digital Media. Development of the creative concept, video production, and full creation of all marketing materials.

In just the first month of the campaign, over 23,000 residents of the Volga Federal District recalled the advertisement.

The brand immediately became one of the leaders in the cola category within the region.

Launch of a New Product. TV Advertising Campaign

The TV campaign targeted various audience segments across TV-3, Yu, STS Love, and Subbota channels. The correlation between online sales and advertising activity is high.

For a product launch, these are exceptionally high indicators of campaign effectiveness.

PR and Influencer Campaign, 2021–2025

Follow the link to watch the video on YouTube.

A custom-branded TV segment created specifically for the client: stars of the STS Kids channel unbox the client's board games on air and explain the rules through lively, engaging conversations.

TV and Radio Campaign, March 2020

On TV: the actual number of contacts with our advertisement (OTS) exceeded the planned figure by 100%. The share of the audience who saw the commercial at least five times was 70% higher than planned (25.23% vs. 16.5%). The actual average frequency of contact surpassed 7 exposures, while the planned frequency was over 4.

On Radio: actual TRPs (Target Rating Points), boosted by bonus airings on Silver Rain radio station, exceeded the plan by 0.5%, delivering an additional reach of over 4,000 target audience members.

In March 2020, VinPeral (VinPearlTravel) became the category leader for “Resorts,” “Tour Operator Services,” and “Tourism Services” across both TV and Radio channels in Moscow.

Match TV Record! Activity 2018–2020

The most successful project in promoting the Fuchs brand was the advertising campaign during the 2018 FIFA World Cup broadcasts.

Creative and Digital

Objective: increase the number of money transfers from Russia to Post Soviet states.

Tools: creation of multilingual creatives in six languages (video ads, banners, articles). Highly targeted content-based campaigns (YouTube, VK, OK.RU, SEO, ORM) both in Russia and across CIS countries.

Result: 11.5% increase in the number of transfers.

Significant brand awareness growth and advertising activity. 2019–2021

High-impact advertising significantly boosts brand awareness in the highly cluttered Moscow market. A well-executed flighting strategy ensures consistent awareness levels over time.

Source: Media Scope, Moscow.

Influence Marketing and Sales Growth in 3 Countries. Key markets: Belarus, Kazakhstan, Azerbaijan, 2022–2023

Influencer Marketing сampaign across CIS сountries. Markets: Belarus, Azerbaijan, Kazakhstan.

Results: sales increased by at least 16% across all target markets during the activation period. In Belarus, continuous influencer engagement has been maintained for over two consecutive years.

PR and Influencers. 34% Growth in Website Sales

Objectives: increase SOV and boost direct sales through the brand’s own e-commerce platform.

Tools: comprehensive media mix including public relations, influencer marketing, and a broad set of digital tools.

Result: increased from 5% to 12%, while website sales grew by 34%.

Promo and Creative. 2017

Leovit is a leading russian manufacturer of functional foods and weight management solutions.

Objectives: boost product sales through a promotional campaign and build a qualified consumer database for ongoing engagement.

Strategy & Tactics: the centerpiece of the communication strategy was a receipt-based promotional campaign, seamlessly integrated with a motivational fitness journey and guided usage of the brand’s weight management system.

Result: sales uplift of 5% across the full BioSlimika/HZN product range in bundled packs. Acquisition of a CRM-ready consumer base totaling 26,135 contacts for future brand interaction and retention campaigns.

Game Integration. Engaging the Young Audience

Sberbank is the leading financial institution in Russia (total assets: $890B).

Objective: attract a new, younger demographic as deposit holders. Campaign duration: 1 month.

Target action: open a savings deposit with a +0.5% bonus interest rate for players of the "Indy Cat" mobile game.

KPI (ACTUAL): confidential (Target exceeded by +5.6%).

Follow the link to watch an example of in-game activation.

Optimal Media Mix Choice with 15% Traffic Growth

Kinomax – one of Russia’s top 4 cinema chains with assets exceeding $120 million.

Objective: boost foot traffic to cinemas across 21 cities in Russia and execute high-impact grand openings in two major cities (Moscow and Irkutsk). Campaign Duration: 11 months.

Result: a strategically balanced media mix (TV, Radio, OON, Digital, Transport Advertising, BTL & Event Marketing) delivered a 15% average increase in visitor traffic across the network. The grand openings in Irkutsk and Moscow, supported by extensive promotional coverage, attracted over 5,000 attendees at each event.