Analytics and Software Solutions for Advertising

— PlayVista is a powerful team at the intersection of advertising and technology. We leverage proprietary software solutions and advanced analytical systems to turn marketing into a data-driven science.

Additionally, we have developed and patented our own software suite, SAP (System for Automated Planning) — a cutting-edge tool that empowers even junior media planners to match the efficiency of a seasoned buying team of 3–4 professionals.

Thanks to our proprietary «know-how», we don’t just compete for a "spot in the commercial spotlight" — we empower our partners (and sometimes even competitors) to deliver best-in-class media placement services for third-party advertisers. Our clients already include some of the top players in the advertising industry, ranging from network agencies to leading Russian media agencies.

• Palomars — is an intelligent system that transforms fragmented TV audience data into clear, actionable marketing strategies. It delivers precise recommendations on channel selection, programming blocks, and ad slots — all based on real data, not assumptions. Upon completion of the campaign, you get a comprehensive report detailing exactly when, where, and how your ad performed.
• Adex — an advanced analytics tool for real-time monitoring advertising activity across all media in Russia. It provides insights into who is advertising, where and how they’re doing it, what budgets competitors are spending, and which trends are shaping the market. You get a comprehensive analysis of your brand's position within your target segment, a snapshot of market dynamics, and clear growth opportunities for hyper-targeted campaign.
• Sputnik & TV Planet — powerful forecasting algorithms for TV ad performance. You get precise calculations for reach, frequency, and optimal budget allocation scenarios. With a margin of error under 10%, your media plan reflects near-exact real-world outcomes.
• SuperNova — a dedicated analytics system for radio advertising. It accurately determines radio stations preferences of your audience, frequency, and the time. You receive data-backed station recommendations and performance forecasts, built on verified audience insights.
• Galileo — a tool that knows what your audience reads, reacts to, and cares about — including the brands they prefer and the ad messages that resonate. You get a full breakdown of your target audience’s preferences and a projected impact analysis for press placements. Need to know exactly where to advertise in print? Galileo delivers the answer instantly.
• VIMB System — an automated platform for TV ad placement that offers real-time inventory access, precise media plan exports, and full control over your campaign across any region in Russia. With VIMB, your TV placements run like clockwork — no surprises, no missed deadlines.
• Partnership with HPA — allows you to calculate the cost of a TV ad campaign on any channel in any Russian region in just minutes. You receive ready-to-launch media plans the very next day after your request — fast, efficient, and campaign-ready.

— With PlayVista's analytics systems and proprietary software solutions, your advertising performs at 100% efficiency: meticulous planning, transparent budgeting, and maximum audience reach. We don't just place ads — we build data-driven strategies that deliver conversions and measurable results.